Established in late 2017, Bracom Agency began as a team organizing medium and small-scale events and seminars. After over a year of working with trade promotion units, we recognized an opportunity to support numerous domestic and international brands by developing comprehensive brand strategies and identity systems.
Identifying a new strategic focus, we determined that brand identity, design, and product packaging are crucial areas for investment and growth. Thus, we decided to establish an agency specializing in creative design and brand identity, as well as packaging development.
After more than six years of building and development, we have evolved into a professional agency specializing in strategic consulting, brand identity design, product packaging, and communication campaigns.
Vision
Make your brand talk!
Become a master storyteller of your brand through visual language, helping businesses build and elevate their value in both the Vietnamese and international brands. With the belief that a strong brand is one that can tell its own story.
Mission
Nurturing great people
Empower and attract the market's finest talent, create a high-quality working environment that fosters strong bonds.
Making great products
Elevating our domain expertise and expanding a diverse range of services related to our core industry, particularly in creative consulting.
Providing great services
Developing a strong service policy, elevating value through each project, and expanding our portfolio of target customers.
Award & Publication
Our Expertises
Brand Strategy
Naming
Identity audit
Brand concept
Brand strategy
Visual strategy
Brand Architecture
Identity Design
Logo design
Brand key visual
Corporate Brand Identity
Environmental branding
Signage system
Brand guidelines
Packaging
Packaging design
Label design
Material consultation
Production & Printing
Editorial
Annual reports
Company profile
Internal Employee Kit
Sale kit, POSM
Marketing collaterals
Advertising
Exhibition Booth
Billboard / Sign board
Brochure / Leaflet
Motion graphic
Mascot
Illustration
3D Visualization
User Interface (UI)
Website design
Website development
Application design
Our Process
(1)
Interview, Discover
We look forward to discussing directly with the founders or executives of the business to listen to their thoughts, understand their vision, and at the same time gain a deeper understanding of the company’s activities and what will be the business’s issues in their design.
(2)
Define, Research
We will conduct an in- depth research on the industry and the market, as well as take an overview throughout the competitors to get the insight. We will also be carefully considered to find the right solution while building a brand platform based on the vision, mission and values of the business.
(3)
Project Orientation, Workshop
This is a signature step of Bracom that will be held before the design process begins. It will help synchronize the client’s needs and the design’s works, hence, the outcome of all artworks will get closer to the expectations of our client.
(4)
Visual Design Accomplish
Bracom will start the design process by transforming the brand platform and visual elements from Step 3 into the brand’s visual identity. We work hard and debate among a series of options to select the best that will be completed for the final works.
(5)
Presentation
A presentation with final artworks within mockups, 3D, illustrations, motion graphics and sketches will be published to deliver a full brand story that we have builded for your brand. It’s always been an exciting meeting when we’re nearing the finish line of the project.
(6)
Handling
After everything is approved by the client, we will start to build up a Brand’s guideline. Brand’s guideline is an important document as this provides great references to the design and marketing team of the client. We also sort out and deliver all related files.
