
Overview
Inspired by the traditions of the Mid-Autumn Festival, this mooncake packaging celebrates two of its most cherished symbols: the full moon and children's lantern parades. Beyond its role as packaging, the box is designed to be reused as a lantern, extending the festive experience long after the mooncakes are enjoyed.
The Concept
The mooncake set by Bracom, featuring the enchanting image of the moon, is highly believed to be a valuable present to show our appreciation toward friends and clients for their productive cooperation. The visualization of the autumn moon rising over a tranquil lake reminds us of putting aside the hectic life to enjoy the allure of nature for the present.
The Design
One of the most extraordinary highlight of Mid-autumn festival is children's lantern parade. As each of them brings a different color lantern, they create a long colorful line when they walk around on the street. To celebrate this tradition, we designed the packaging to be reused as lanterns rather than discarded once the mooncakes are taken out. Thanks to our special materials, colors of the moon can change and sparkle that makes its packaging even more attractive. When putting our mooncake sets together, we can create a beautiful picture. By making a box combination, we can also build up a round table with four chairs surrounding to recall the depiction of a family reunion.



More than a mooncake gift set, it is a celebration of light, reunion, and the simple joy of coming together beneath the full moon.

Credit
ANDY HO — Creative Director
PIM TRUONG — Art Director
VAN DUC HOA — Project Manager
PIM TRUONG, LOUIS NGO — Graphic Designer
LOUIS NGO — Retouch & Motion
ANDY HO — Editor
TU ANH PRINTING BOUTIQUE — Producer
DANNY NGUYEN — Photographer
DNN78 CHANNEL — Music credit
Scope
Packaging Design
Client
Bracom Agency
Location
HCMC, Vietnam





