Overview
Cafe de Papa is an exquisite coffee brand that serves up a taste of France in the heart of Da Lat. Locals and visitors are drawn to the bistro's cosy and pleasant ambiance, which is created by blending touches of Vietnamese culture along with traditional French architecture. The brand's logo accentuates the French vibe of the area and was inspired by a classic window found in Paris.
Visual Identity System
The key visual of the brand is made up of a series of vibrant vertical lines that mimic the milk foam in a latte art. This gives the traditional design a contemporary and whimsical feel. The coffee bags are easily recognised by their stripes, which are adorned with strokes inspired by latte art. It was remarkable when we implemented this visual to design product packaging, as latte art is one of the most unique imagery for every coffee lover.
Packaging Concept
Continuing the concept of a small street corner in Paris, we designed a packaging and gift box system in the shape of small houses with distinctive striped umbrella roofs. The entire concept was titled "Maison Élégante", which translates to "Elegant House". The gift packaging was conceptualized to reuse the facade design from the real coffee shop, allowing the iconic Cafe de Papa experience to travel beyond Da Lat and share its story with more people.
More than a packaging collection, Maison Élégante captures the spirit of Cafe de Papa through a thoughtful blend of French elegance, coffee culture, and local character. By transforming the café itself into a memorable gifting experience, the project extends the brand story beyond its physical space and into the hands of coffee lovers everywhere.
Credit
ANDY HO — Creative Director
VAN DUC HOA — Project Manager
MINH TRAN — Designer
DUY TRAN — 3D Visualizer
Scope
Visual Identity Design
Packaging Design
Client
Cafe De Papa
Location
Da Lat, Vietnam