Overview
DC Ventures was created to support the growth of Vietnam’s creative startup ecosystem through a more human and collaborative approach to investment. Rather than following the conventions of traditional finance, the brand embraces creativity, openness, and partnership as the foundation of every relationship.
The identity system draws inspiration from the idea of an ink dot, where even the boldest visions begin from a single idea. Through fluid forms, expressive compositions, and a vibrant purple palette, the brand reflects the energy, optimism, and transformative potential of the creative ventures it exists to support.
Key Visual System
Inspired by the logo, the key visual system brings DC Ventures’ story to life through expressive colors and fluid compositions. Built around the idea that every great vision begins with a single ink dot, the visual language reflects the brand’s role in helping founders shape, develop, and bring their ideas to life.
The Illustration
Would you believe that a financial investment company has a collection of drawings with cartoon characters representing each area in which they invest. It sounds great right ? And yes, we did it for DC Ventures, which is also an extremely highlight of this branding design project.
By breaking away from traditional investment branding, DC Ventures emerges as a vibrant and approachable partner for the creative ecosystem, turning every bold idea into the beginning of something greater.
Credit
ANDY HO — Creative Director
KHANG HUYNH — Project Manager
PIM TRUONG — Art Director
PIM TRUONG, MINH TRAN — Brand Designer
MINH TRAN, ANDY HO — Showcase editors
Scope
Brand Strategy
Visual Identity Design
Client
Digital Creative Ventures
Location
HCMC, Vietnam