Overview
KUNE is a food-tech startup from Nairobi with a mission to make quality meals accessible and affordable for everyone. As the brand prepared for its market debut, Bracom developed a comprehensive identity system that would feel warm, approachable, and instantly recognizable across a wide range of consumers.
The Challenge
KUNE needs a comprehensive brand identity for its first appearance on the market. A generic look with a warm feel is required to reflect their attribute of an average daily product for everyone, and to make it more friendly to reach a wider range of consumers. The biggest challenge was how to find a simple visual that makes people understand at their first look, but it also needs to be unique.
Our Solution
We turned the sun into a big idea, as the belief of "Good food worth sharing". Just like the sun spreads light and energy to all creatures on the earth, KUNE shares good food to everyone and makes them delighted, hence connecting them together. To visualize that idea, we borrow the imagery of the sun ray to develop the visual identity as it is the perfect symbol to tell the story of spreading and connecting.
The Design
Identity Design
KUNE’s identity is built around the imagery of sunlight and fresh ingredients, expressing the brand’s warmth, optimism, and natural goodness. The logo, inspired by sun rays, is supported by the friendly forms typography, creating a visual language that feels both approachable and distinctive. A vibrant color palette derived from sunlight and natural ingredients reinforces freshness and quality, while the sun-ray motif and ingredient-inspired illustrations work together to communicate KUNE’s mission of spreading positivity and connecting people through food.
Packaging Design
As the main touchpoint to connect with consumers, KUNE's packaging became the spotlight of the whole identity. Designed to be both eco-friendly and user-friendly, it transforms material constraints into opportunities while using vibrant visuals and thoughtful details to create a fresh, appetizing, and memorable shelf presence.
More than a food brand, KUNE is a simple idea brought to life: good food shared widely has the power to connect people.
Credit
ANDY HO — Creative Director
VAN DUC HOA — Project Manager
HUY TANG, PIM TRUONG — Brand Designer
TIEP NGUYEN, THANH TANG — 3D Visualizer
KY NGUYEN — Motion Designer
Scope
Logo Design
Visual Identity Design
Packaging Design
Client
KUNE Africa
Location
Nairobi, Kenya