The leading talent network in Asia
As Youtube’s official partner in Vietnam, METUB Network is the leading digital content ecosystem for Vietnamese Content Creators. In 2017, they successfully raised more funds from WebTVAsia, one of the fastest-growing Asian companies in the field of entertainment, digital media production and distribution. Since then, Metub has strengthened and developed their multi-channel content creation network faster to connect numerous content creators’ universes.
Achieving a series of remarkable success, Metub shares their aspiration to accompany young and potential talents and shape their great future in a brighter universe. Therefore, they need a brand new identity to transfer their new mission and story into visual elements.
Bracom is inspired by the image of the parallel galaxy as Metub is brand new universe of the content creators who are passionate about new ideas. The letter “e” is stylized to emphasize 3 factors: the spherical planet of the content creators, letter “e” in “entertainment” and a smiley face. All these elements form a parallel universe of the creative world full of energy and happiness.
We combine a number of disciplines, including graphic elements, interior items, and architecture, to translate the visual and emotive aspects of the brand into a physical space.