Overview
As METUB entered a new phase of growth, the brand needed an identity that could reflect its evolution from a content network into a dynamic ecosystem for creators, audiences, and brands. Supported by stronger connections and a rapidly growing creator community, the rebrand focused on expressing METUB’s ambition, energy, and influence while creating a visual system that feels youthful, engaging, and adaptable to the fast-moving digital landscape.
The Challenge
The previous identity carried several limitations. Its “TV frame” structure referenced traditional media, but also created a sense of containment that no longer reflected METUB’s growing role in the digital landscape. For a brand built around creators, culture, and infinite content opportunities, the identity needed to move beyond restriction and embrace a more open visual language. The new logo was designed to express balance, unity, and passion while representing a creative universe where every creator has their own voice and influence.
The challenge was not simply to modernize METUB, but to reimagine it as a vibrant digital ecosystem: energetic, borderless, recognizable, and full of creative momentum.
Our Solution
Bracom reimagined METUB as an open and dynamic creative universe by replacing the restrictive frame-based identity with a more seamless and adaptable visual system. Built around the core idea of creators connecting, collaborating, and growing together, the new identity uses a clean logotype, vibrant visual elements, and a flexible design language to create a brand that feels youthful, recognizable, and full of creative energy across every touchpoint.
Every element of the identity, from typography to color, from pictograms to mascot, was designed to express this universe with clarity and emotion.
Design System
The New Logo
The new logo reimagines METUB as a creative universe for content creators. Inspired by the idea of a parallel galaxy, the customized “e” symbolizes both a planet and the entertainment industry, while its subtle smile-like form adds warmth and optimism. The result is an open, friendly, and recognizable logo that reflects creativity, connection, and limitless possibilities.
The Type System
The typography system was built around a customized version of Poppins, named MePoppins. Through refined spacing and a more open structure, the typeface feels modern, approachable, and flexible. More than a functional font, it reinforces METUB’s identity as a dynamic and borderless creator ecosystem.
Color, Key Visual & Mascot
Color, graphic elements, and the mascot work together to bring the METUB universe to life. A vibrant palette of pink and purple creates a youthful visual signature, while the circle-based graphic system and pictograms represent connection, movement, and creativity. Completing the identity is a playful mascot inspired by the curiosity of content creators, adding personality, storytelling potential, and a stronger emotional connection across the brand experience.
More than a rebrand, this is METUB’s transformation into a new era that empowers creators, inspires connections, and shapes the future of digital culture.
Credit
ANDY HO — Creative Director
DO TRONG DAT — Art Director
VAN DUC HOA — Project Manager
HUY TANG, PIM TRUONG, MINH TRAN — Brand Designer
PIM TRUONG, TIEP NGUYEN — Mascot Designer
PHONG LE — 3D Visualizer
ANDY HO, DAT DO, MINH TRAN — Showcase Editors
NGUYEN AN, TIEN NGUYEN — Content
Scope
Logo Design
Visual Identity Design
Client
Metub Network
Location
HCMC, Vietnam