Overview
The most beautiful Mid-Autumn night is the one that makes us forget we have grown up, a night that carries us back to innocence where the full moon lights a path into a dreamlike world. “Soko – Over The Moon II” is that gateway - a creation where Bracom transforms a mooncake box into a miniature universe, blending light, motion, and flavor into an experience that speaks directly to the heart.
The Story
Following the story of “Over The Moon I” from 2024 where a band of rabbits pounded clouds into flour, plucked the brightest stars as filling, and baked mooncakes under the silver glow, this year unveils a new chapter. If the first edition was a dreamy journey across the galaxy, this one is the celebration that follows. The rabbits have returned with their treasures, invited friends to join them, and gathered beneath the moon for a grand feast and a dance that lasts until dawn.
The Design
At the center of the packaging is a disco ball reimagined as the moon, surrounded by porcelain rabbits and whimsical illustrations that bring a celestial celebration to life. Through playful storytelling and interactive details, the unboxing experience feels like stepping into a magical world of light, music, and Mid-Autumn wonder.
Designed as a keepsake as much as a gift box, the structure takes inspiration from a palace façade, with arched windows and star-shaped cutouts that transform it into a lantern-like object. Combined with a soft blue and gentle gold palette, the design balances tradition and contemporary elegance, creating a memorable experience that celebrates storytelling, joy, and the spirit of togetherness.
“Soko – Over The Moon II” is more than packaging. It is an emotional experience, a celebration of togetherness, and a reminder that magic still exists for those who believe.
Credit
ANDY HO — Executive Creative Director
VAN DUC HOA — Project Manager
HUY TRAN, KHANH KHUAT, TRANG KAS, TRA LE — Designer
VY PHAM, TUNG DO — Motion Designer
DAT VU, DUY TRAN & SOKO TEAM — 3D Visualizer
Scope
Packaging Design
Client
Soko Group
Location
HCMC, Vietnam