The overall idea of the logo design for the Sky One project is inspired by the flow of fountains flowing from above, meaning fortune and prosperity converge on one point, true to the meaning of the name. of the project: Sky One - All in One
For a long time, the fountain symbol with converging flows has always been an image symbolizing prosperity, enduring energy and good luck, because water has always been the source of life for all things from nature to nature. People.
This is a feng shui image that is used quite commonly not only in Eastern countries such as Singapore, Hong Kong, and Vietnam, but also in Western countries such as Dubai and the United States.
Logo & Key Visual
From the logo, the main graphic design of the project is deployed and developed into colorful bands, like waterfalls spreading positive energy everywhere. The strip of light with 5 colors represents the “Five blessings”, the number 5 is also the birth sign in feng shui, implying that all things multiply, flourish, be rich and have a lot of vitality.
We also learned the importance of developing brand guidelines to ensure consistent application of the visual identity across all touchpoints.
We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with conscious brands.
