Phu Dong Group is a real estate corporation with nearly 40 years experience in the industry. They have expertise in Real Estate, Construction, Construction Materials, Education and Tourism. In late 2019, Vietnamese's real estate faced more challenges and continued on growing fast. Phu Dong Group understood that they need to make a change to adapt better with incoming situations.
The creativity process, we started this project in late December of 2019, and had been working closely with the group's CEO to interview, brief, understand and develop the concept from the very beginning. We take lots of time to study about everything that relates to our client. We study their business model, core value, missions, visions, marketing plans, the products, the market, competitors... literally everything and analyze those information
One key lesson learned from this project was the importance of aligning brand identity with business values and goals.
The brand identity set of Phu Dong Group is created to archive the purpose of simple application, trusted company and young color tone.