Gemstones symbolize not only prosperity and wealth but also signify authority and inner strength. Beyond the notion of ordinary jewelry, gemstones carry within them energy, messages, and even stories intertwined with the destiny of the wearer. The brand identity and jewelry box design in the TT Gems project we undertook below serve as a mark of the latent power that the brand aims to convey to their customers when owning exquisite jewelry sets crafted by the skilled artisans of TT Gems.
The graphic identity system used in TT Gems' communication designs is built from many smooth light bands, which look both creative and unintentionally create eye-catching and attractive spaces for content and images. The pattern system is deployed from the stylized gem shapes in the logo, easily seen in luxury and classy brands. Sliced from gemstones, the honest spirit in high-quality products, the harmonious interaction with customers are the inspirational factors that help us develop the Key Visual system for the brand - the gradients blend together with sophistication.
Logo & Color Palettes
For a brand that takes honesty with customers as its mission, we want the logo design to be approached in a clear, straightforward manner without losing the sophistication of the brand by adding elements that evoke feelings of prosperity and power of a long-standing brand. The logo is shaped from the letters T and G representing the brand name, after careful arrangement has created a majestic and exquisite crown, reminiscent of a high-quality jewelry brand. For color, we chose the main royal Purple tone for the brand to be worthy of the position and quality that TT Gems has, is, and will continue to bring to customers. Purple also creates a strong attraction, evoking charming elegance throughout the brand identity design of TT Gems. A magical world seems to appear before the eyes of viewers when they come into contact with the touchpoints of the brand that we built for TT Gems.
For printed jewelry boxes, we maintain simplicity and luxury throughout the designs. Through printing and embossing details, the sophistication of high-quality jewelry products is breathed through the minimalist yet classy and powerful jewelry boxes crafted by us.
We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with conscious brands.
