Overview
Tubrr Network is an official YouTube partner and multi-channel network dedicated to supporting creators throughout their growth journey. As the brand prepared to establish a stronger presence in Vietnam, Bracom created a comprehensive brand system centered around the diamond - position Tubrr as a trusted partner that empowers creators to grow, stand out, and create lasting value within the digital ecosystem.
The Challenge
In 2022, Tubrr decided to officially announce its brand and introduce the MCN community in Vietnam with a new, deep, and comprehensive strategic platform. To implement this ambitious development plan, Tubrr needed a new brand identity capable of conveying its vision and core values to the market.
The Concept
The identity concept is built around the symbolism of a diamond, representing both potential and transformation. Just as a diamond requires time, care, and craftsmanship to reveal its brilliance, every creator begins with untapped talent that can be refined through guidance and support. Therefore, choosing the diamond as the representative image for Tubrr tells the brand's story: Every creator coming to Tubrr is like a raw diamond, harboring hidden talents yet to be polished. After a period of guidance, instruction, and support, Tubrr helps these gemstones shine and become as brilliant and valuable as diamonds.
The Design
Logo
The Tubrr logo is inspired by the brilliance of a diamond, symbolizing the potential of creators to truly grow, shine, and create value for their communities. Its six-sided structure represents the brand’s core values, including dedication, companionship, credibility, transparency, safety, connection, and optimal income. At the center, a triangular play button reflects Tubrr’s role in the content creation industry while symbolizing the start of every creator’s journey. Together, these elements express Tubrr’s mission to empower creators, helping them develop their talents and stand out in their own unique way.
Like a diamond shaped over time, every creator has the potential to shine, and Tubrr exists to help reveal that brilliance.
Credit
ANDY HO — Creative Director
VAN DUC HOA, DUY KHANG — Project Manager
MINH TRAN — Designer
DUY TRAN — Motion Designer
ANDY HO — Content Writer
ANDY HO, MINH TRAN, HUY TANG — Showcase Editor
Scope
Brand Identity
Client
Tubrr Network
Location
Hanoi, Vietnam