Works

TUBRR NETWORK

Tubrr Network

2022

Multi-Channel Network (MCN)

Branding

Vision: Connect to the world Mission: Go viral, earn more

Core Values: Dedication, companionship, transparency, safety, connection, optimal income.

The concept revolves around the symbolism of diamonds, known for their value due to the rare and lengthy process of formation in diamond mines, as well as the meticulous craftsmanship required to create a dazzling and beautiful product. The diamond itself exudes a luxurious and extravagant appearance, sparkling and prideful, while maintaining a composed and elegant demeanor. Therefore, choosing the diamond as the representative image for Tubrr tells the brand's story: Every creator coming to Tubrr is like a raw diamond, harboring hidden talents yet to be polished. And after a period of guidance, instruction, and support, Tubrr helps these gemstones shine and become as brilliant and valuable as diamonds.

Kathy Smith

Art Direction

Pete Campbell

Photography

We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with conscious brands.

Metub Network

Branding

MCN

THE AUTUMN MELODY

W Gourmet, GEM Center

2023

Hospitality industry

Packaging

We call it 'melodies' because every detail in this Autumn painting is like a note in a symphony

There's the serene morning with drifting clouds, the tranquil noon with golden leaves falling in the breeze, the romantic sunset embracing the flight of birds, and the sparkling evening illuminated by radiant lanterns.

The deep and harmonious movements of the wind, the birds... all come together in a melodious love song that enchants the soul. With 'Autumn Melodies,' beauty is not merely depicted from one perspective. Instead, your emotions and senses are awakened as you immerse yourself in our artwork. With cleverly concealed layers of paper, the paintings are made to be interactive, enhancing the overall experience. To explore every detail of 'Autumn Melodies,' you gently remove the outer paper layer to reveal the complete artwork.

Kathy Smith

Art Direction

Pete Campbell

Photography

We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with conscious brands.

Tubrr Network

Branding

MCN

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RMIT ALUMNI - EXPO

RMIT ALUMNI

2021

Education

KV Campaign

With the theme of “Bringing wings to Vietnamese creativity and innovation”

We also learned the importance of developing brand guidelines to ensure consistent application of the visual identity across all touchpoints.

The exhibition introduces the latest applied innovation ideas that are incorporated into the products, services and operations of 40 businesses run by veterans. Australian student founder, leader.

Kathy Smith

Art Direction

Pete Campbell

Photography

We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with conscious brands.

The Lân

Packaging

Merchandise

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Asteria Collections

Asteria Collection

2021

Jewelry

Packaging

Twinkle, twinkle, little star, how I wonder what you are! Up above the world so high, like a diamond in the sky.

Kathy Smith

Art Direction

Pete Campbell

Photography

We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with conscious brands.

RMIT ALUMNI - EXPO

Key Visual - Campaign

Education

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Sky One

Phú Đông Group

2022

Real Estate

Branding & Strategy

Logo & Key Visual

We also learned the importance of developing brand guidelines to ensure consistent application of the visual identity across all touchpoints.

From the logo, the main graphic design of the project is deployed and developed into colorful bands, like waterfalls spreading positive energy everywhere. The strip of light with 5 colors represents the “Five blessings”, the number 5 is also the birth sign in feng shui, implying that all things multiply, flourish, be rich and have a lot of vitality.

Kathy Smith

Art Direction

Pete Campbell

Photography

We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with conscious brands.

Asteria Collections

Packaging

Jewelry

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Phú Đông Group

Phú Đông

2020

Real Estate

Branding & Strategy

One key lesson learned from this project was the importance of aligning brand identity with business values and goals.

The brand identity set of Phu Dong Group is created to archive the purpose of simple application, trusted company and young color tone.

The creativity process, we started this project in late December of 2019, and had been working closely with the group's CEO to interview, brief, understand and develop the concept from the very beginning. We take lots of time to study about everything that relates to our client. We study their business model, core value, missions, visions, marketing plans, the products, the market, competitors... literally everything and analyze those information

Kathy Smith

Art Direction

Pete Campbell

Photography

We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with conscious brands.

Sky One

Branding

Real Estate

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Hiashi

Hiashi

2020

Manufacture

Editorial

One key lesson learned from this project was the importance of aligning brand identity with business values and goals.

We also learned the importance of developing brand guidelines to ensure consistent application of the visual identity across all touchpoints.

Kathy Smith

Art Direction

Pete Campbell

Photography

We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with conscious brands.

Phú Đông Group

Branding

Real Estate

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Sagobe

Sagobe

2022

3D & Advertising

Bringing an original taste from ocean to your table

Bringing an original taste from ocean to your table

“As the main touchpoint to connect with consumers, Sagobe’s packaging was raised up to be the spotlight of the whole identity. Turning the constraint of fixed material into advantage, so much effort has been put on to create the eco-friendly and yet user-friendly packaging. Every decision on using any key visual was seriously considered to make the packaging look cool and booming from the outside. The full set of products includes 4 kinds of boxes to hold: 4 cans, 4 bottles, 24 cans and 24 bottles, all dedicated to Sagobe’s consumers.”

Kathy Smith

Art Direction

Pete Campbell

Photography

We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with conscious brands.

Hiashi

Editorial

Manufacture

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Aland Island

Aland Island

2020

Food & Beverage

Branding & Packaging

Aland’s logo is built based on the image of a sailing boat.

Still sticking to the original idea, we expect to bring the whole sound of the island and Santorini with typical blue-white tones.

We incorporated the image of this sail into the letter “A” in the brand name. Overall Logo will be a unique, interesting, youthful, playful and breaking all barriers. This is also the spirit that the founder in the meetings conveyed to us about her position and vision for this project.

Kathy Smith

Art Direction

Pete Campbell

Photography

We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with conscious brands.

Sagobe

Packaging, Advertising

Food & Beverage

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DC Ventures

DC Ventures

2022

Investment

Branding

Logo & Key Visual

We believe that this identity is a breath of fresh air for businesses in the field of investment finance, where they themselves are a huge power of inspiration for today's creative design community.

Starting from the Logo, we start to draw the DC's story with a colorful brush through many brand's applications. This is really making a strong attraction for people on all aspects of the brand's touch points. We have successfully delivered the inspiring story of the founder: Every big picture starts with an ink-dot, just like every great company always gets started from a small point. And DC Ventures' mission is to add more color and help founders paint a complete picture for their company.

Kathy Smith

Art Direction

Pete Campbell

Photography

We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with Green Wave and other environmentally conscious brands.

Aland Island

Branding

Food & Beverage

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The Moon's Celebration

W Gourmet, GEM Center

2023

Hospitality industry

Packaging

The concept & executions

The transparent lid is crafted from mica, allowing viewers to clearly see every detail of the Mid-Autumn night scene. The box's surface is wrapped in velvet fabric with a sturdy rim frame and metal handle, creating a refined and durable whole.

To honor the uniqueness of the subject, Bracom's design team employed paper scanning and light techniques. With flexible folds and artistic adaptations on the surface, the "Full Moon" emerges with a fresh, magnetic beauty, no longer a simple smooth sphere. The fusion of paper material and curvatures breathes modernity into an image seemingly traditional and familiar. Not only illuminated by light, but the moon also becomes even more impressive through meticulously artistic, romantic details. Techniques of gold foil stamping and embossing bring sharp yet natural renditions of stars, beams of light, and sky clouds.

Kathy Smith

Art Direction

Pete Campbell

Photography

We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with conscious brands.

DC Ventures

Branding

Investment

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Kolek

Kolek

2022

Manufacture

Branding

The three-part structure of the letter K represents the three main spaces that Kolek wants to enhance: the living room, kitchen, and bathroom.

Kolek - A terrazzo supplier from Vietnam

Kolek's new branding and visual identity perfectly reflects the brand's commitment to quality, sustainability, and innovation. We can't wait to see how this brand continues to grow and thrive in the future!

Kathy Smith

Art Direction

Pete Campbell

Photography

We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with Green Wave and other environmentally conscious brands.

The Moon's Celebration

Packaging

Hospitality industry

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Metub

Metub

2022

Multi-Channel Network (MCN)

Branding

The mascot

We combine a number of disciplines, including graphic elements, interior items, and architecture, to translate the visual and emotive aspects of the brand into a physical space.

Our mascot is a playful and mischievous creature who loves to chase, to play hide-and-seek in the universe of planets. Sounds familiar to you? Yes! The content creators are also hunting for creative inspiration in such "games" every day. When you see them, remember to look into their moving round eyes, the eyes can capture and create trends.

Kathy Smith

Art Direction

Pete Campbell

Photography

We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with conscious brands.

Kolek

Branding

Ceramic Titles

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Bracom Art Book

2023

Merchandise

Branding, Editorial

For Bracom, "Arts of Packaging Design - The Untold Story" is akin to an achievement board that emits sound and light.

Concept & Material

However, the creators of this book—the team of designers—are individuals who prefer the economy of words. They are quiet yet bold. They conquer the design realm with an independent aesthetic sensibility and perspective. Without pomp or ostentation, within this book, you will witness the most authentic aspects of our process in constructing a masterpiece. In its role as an agency, Bracom will guide you onto a challenging turning point, inviting you to explore the journey of conquering various personalities and colors across multiple industries.

Kathy Smith

Art Direction

Pete Campbell

Photography

We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with conscious brands.

Metub

Branding

MCN

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Cafe De Papa

Cafe De Papa

2022

F&B

Branding, Packaging

Cafe de Papa is more than just a coffee shop, it’s an experience

Cafe de Papa is a charming and unique coffee brand that offers customers a taste of France in the heart of Vietnam. With its classic French design, high-quality coffee and food, and commitment to the local community, it’s no wonder that it has become a popular destination for locals and tourists alike.

Kathy Smith

Art Direction

Pete Campbell

Photography

We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with Green Wave and other environmentally conscious brands.

Bracom Art Book

Editorial

Merchandise

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The Lân

2021

Merchandise

Packaging

Highlight

The set contains five envelopes attached with a card to write down wishes. Everything is put into a box whose outside is carved in a way so that when the five envelopes lay inside the box, it appears as colorful fireworks.​​​​​​​

The envelope set offers choice of three colors: red represents for females, blue represents for males and yellow represents for ancestors. A large part of the unicorn’s face is kept as in its original version, only the eyes and some minor features are changed to create variations. The front side is filled with a depiction of an unicorn sitting on the roof of a communal house while on the back side is an unicorn watching the fireworks. We apply screen printing on blue and red envelopes to imitate the black ink used in Chinese calligraphy while yellow envelopes are foil stamped for a beautiful finish.

Kathy Smith

Art Direction

Pete Campbell

Photography

We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with conscious brands.

Cafe De Papa

Branding, Packaging

Food & Beverage

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Khởi Sắc Gift Box

2022

Merchandise

Packaging

The gift package:

An old-style apartment building in Saigon

The gift set is packed in a very special texture box with the lid made of plastic and the body of kraft paper, which makes the gift box sturdy and unique. A very minimal design is applied on the lid to keep the surface clean and clear, as well as exposing the fascinated design of the inside boxes, making it easy to display around your house's corner. The plastic cover also contributes to adding shimmering beauty to the floral patterns inside.

Kathy Smith

Art Direction

Pete Campbell

Photography

We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with conscious brands.

The Lân

Product Design

Merchandise

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The magic mooncake gift box

2020

Food & Beverage

Packaging

Lighting Effect

Empty boxes are normally disregarded when all the mooncakes are taken out but we wish to reuse them for even more amazing ideas. Guess what else we can do with them? Lanterns? Let's see how we transfer this box into something very fun for kids. We invite you to join with us on this wonderful journey to childhood.

Let's see how magic the box could surprise you by its effect. One of the most extraordinary highlight of Mid-autumn festival is children's lantern parade. As each of them brings a different color lantern, they create a long colorful line when they walk around on the street. Thanks to our special materials, colors of the moon can change and sparkle that makes its packaging even more attractive. When putting our mooncake sets together, we can create a beautiful picture. By making a box combination, we can also build up a round table with four chairs surrounding to recall the depiction of a family reunion.

Kathy Smith

Art Direction

Pete Campbell

Photography

We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with conscious brands.

Khởi Sắc Gift Box

Packaging

Merchandise

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KUNE

Kune

2021

Food & Beverage

Branding & Packaging

Logo: We used the image of the sun's rays as inspiration for the logo of KUNE. The letter "K" was created first, as it has the best association with the sun's rays, followed by the rest of the characters which have the same typeface's structure.

KUNE is also proud of its service to the meals on the consumers' table when it is still hot. That is why the process of delivering food directly from the factory to food lovers was illustrated in every paper bag to state that commitment.

THE TYPOGRAPHY: Rubik & Rubik Mono One Rubik is a suitable family to express the shape of natural food and its deliciousness due to its thickness variations and round corners. Its sister, Rubik Mono One is chosen for headline and display position as its structure is compatible with the logos COLOR PALETTE The primary color palette was inspired from the sunlight to reflect its optimism and happiness, and the secondary palette was taken from food ingredients to indicate the freshness and quality of KUNE's products. KEY VISUAL Beside the sun ray imagery that was applied in most of the identity items, we also create the ingredient circle that reflects the mission of KUNE - spreading and connecting with colorful raw-shaped illustrations.

Andy Ho

Creative Direction

Pete Campbell

Photography

We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with conscious brands.

Magic Mooncake Gift Box

Packaging

Food & Beverage

TT GEMs

TT GEMs

2023

Jewelry

Branding

Logo & Color Palettes

For printed jewelry boxes, we maintain simplicity and luxury throughout the designs. Through printing and embossing details, the sophistication of high-quality jewelry products is breathed through the minimalist yet classy and powerful jewelry boxes crafted by us.

For a brand that takes honesty with customers as its mission, we want the logo design to be approached in a clear, straightforward manner without losing the sophistication of the brand by adding elements that evoke feelings of prosperity and power of a long-standing brand. The logo is shaped from the letters T and G representing the brand name, after careful arrangement has created a majestic and exquisite crown, reminiscent of a high-quality jewelry brand. For color, we chose the main royal Purple tone for the brand to be worthy of the position and quality that TT Gems has, is, and will continue to bring to customers. Purple also creates a strong attraction, evoking charming elegance throughout the brand identity design of TT Gems. A magical world seems to appear before the eyes of viewers when they come into contact with the touchpoints of the brand that we built for TT Gems.

Kathy Smith

Art Direction

Pete Campbell

Photography

We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with conscious brands.

Metub Network

Branding

MCN

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Hotel Des Arts Mooncake

Hotel Des Arts

2023

Hospitality industry

Packaging

La Perle de L’Extrême Orient

We intend to show our gratitude and contribute to the preservation of aesthetic values concurrent with the times

With the prominent image of the City Theater at the center of the gift box, intricate decorative motifs depicting artistic goddesses and Art Deco patterns are meticulously etched, radiating elegance, sophistication, and captivating allure. On the sides of the box, the vista expands, reconstructing the imagery of lush trees and the Continental Hotel. All these elements align along the Catinat street axis, creating harmony, dreaminess, and romance. As one gazes upon the masterpiece, an immediate journey through time to the late 19th century is undertaken.

Andy Ho

Creative Direction

Pete Campbell

Photography

We are proud of the impact our design had on the success of the business and look forward to future opportunities to work with conscious brands.

RMIT ALUMNI - EXPO

Key Visual

Education